5 Ways to Make Zoom Webinars Engaging and Irresistible

Oct 30, 2020 / Amanda Chase, Horsesmouth Assistant Editor

Dry. Dull. Boring. Exhausting. Painful. Waste of time. Forgettable. Those are the words and phrases that came up when I asked people this question: What word would you use to describe the Zoom Presentations/webinars you attend? And it’s true, most webinars are likely to be uninspiring…and forgotten shortly after you attend them. They aren’t wildly engaging, and their impact on your success is likely minimal. One thing that impedes their ability to wow is that they aren’t very different from other meetings you attend online. To counteract the challenges that this medium imposes, consider these five enhancements:

  1. Sizzle from the start. First impressions are so important. Now that everything has moved online, your presentation is being lumped into the five other meetings and events that your audience is participating in each day.
  2. Banish the bullet. If the slides you’re presenting have more than 15 words on them (I challenge you to have 12 or fewer), you’re adding an extra helping of the ingredient called boring to your webinar. Remember, your slides are even smaller for audience members—especially if they are on a smartphone.
  3. Fluctuate the format. To keep people from checking out other things on their device, you need to keep things dynamic. The best way to do this is to vary the way you convey your content. Move between stories, information, data, models, formulas, lists, etc. every two to four minutes.
  4. Heighten the humanity. You need to amp up the energy, double the empathy and exaggerate your expressions. Just don’t overdo it. You don’t want to seem like a parody of yourself.
  5. Maximize the media. As you build your presentation, ask yourself: Where can I replace words with pictures and video? Then go through it again when it’s done and ask the question again.
  6. You can find the full article at Forbes.


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